Hyper-Personalized Versioning for Complex Direct Mail Formats

Epic is an integral part of Quad’s vision of hyper personalized inkjet direct mail, an Epic WebCoat 400 UV and AQ Coating System runs in-line with the HP PageWide press.

SUSSEX, Wis.—December 14, 2015—Quad/Graphics, a leading direct marketing services provider, announced today that it has installed a new custom digital color wide web press in its Direct Mail headquarters in Pewaukee, Wisconsin. Marketers will now have even greater flexibility in the size and complexity of direct mail formats while driving one-to-one engagement with consumers via full web customization.

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A Revolutionary Solution

To help augment declining book printing sales, a large national graphic arts organization recently purchased a smaller printer that specialized in producing paint can labels. Once the graphic arts firm took over, they recognized that producing the short-run paint can labels on offset technology was too inefficient and as a result the profit margins were suffering. They therefore made a strategic decision to move to digital, which didn’t come without some fundamental challenges—the first of which being creating labels with exact color and substrate match as offset.

Xerox convinced the customer that the paint can labels could be produced on digital technology, and provided print samples on the right stocks with exact matching colors to prove it.

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