A Revolutionary Solution

To help augment declining book printing sales, a large national graphic arts organization recently purchased a smaller printer that specialized in producing paint can labels. Once the graphic arts firm took over, they recognized that producing the short-run paint can labels on offset technology was too inefficient and as a result the profit margins were suffering. They therefore made a strategic decision to move to digital, which didn’t come without some fundamental challenges—the first of which being creating labels with exact color and substrate match as offset.

Xerox convinced the customer that the paint can labels could be produced on digital technology, and provided print samples on the right stocks with exact matching colors to prove it.

The next fundamental challenge was label durability. Paint cans knock into each other in transit and on the shelf, and have to stand up to rigorous handling. Without proper coating, converting to digital was not an option. The challenge in coating the digital output, though, was that a typical flood coating would not work. For this application a spot coating or a “glue-tab hold out” was necessary, as label adhesives do not adhere to coating.

The Epic CTi-635 in-line coating system uses anilox technology and plate application to precisely laydown coating. The Epic coater applied a precision spot coat to each sheet with multiple labels up, thus adding coating protection to each label and leaving a voided area for the glue application.

The combination of Xerox iGen 150 and Epic CTi-635 was exactly what the customer needed. The graphic arts customer now produces the same short-run paint can labels much more profitably and with comparable quality to offset print. To quote one of the members of the Xerox team that led the sale, “we revolutionized the application.’”

Jennifer Lark, Vice President for Epic Products, says, “The unique thing about this story is, the customer was highly suspect that digital print could meet their customer’s high color, substrate and durability test parameters.  In the end, they were truly won over, and are now singing the praises of digital and enjoying higher profit margins.”



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Epic PrimeCoat & HP Priming Solution

HP Expands Production Inkjet Possibilities with New Priming Solution, Inkjet Web Press
New solutions expand media versatility, enable publishers to profitably increase mono inkjet book production

DALLAS, May 19, 2014 — HP today announced the HP Priming Solution, enabling HP Inkjet Web Press users to print on a broader range of media, including standard offset coated media that is not typically compatible with production inkjet technology.

Coatings used in offset papers are designed to repel water, including water-based inks used in high-speed production inkjet environments. This results in print-quality defects such as coalescence and issues with drying the ink at production speeds. The new HP Priming Solution addresses this challenge, allowing print service providers (PSPs) and book manufacturers to print on low-cost, coated offset stock without compromising print quality or productivity.

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